Direct sales is a channel that is gaining in strategic importance in the B2B sector. Trading and sales partners are finding it increasingly difficult to add significant value between manufacturers and end customers precisely because customers are now seeking to establish direct contact with manufacturers. The reason is simple: the manufacturers themselves know their products best and can ensure availability.
Monitor the performance of your sales channels and set realistic targets to derive suitable actions. We apply our tried-and-trusted Sales Performance Check to analyze the current status and pinpoint areas for optimization. In the process, we answer the following questions:
- How can you acquire new customers while reinforcing the loyalty of existing ones in the digital age?
- How can you link your analog and digital sales channels effectively without any scatter loss?
- How can you achieve balanced cooperation with sales partners while benefiting all parties?